Peter Senge said, “The only sustainable competitive advantage is an organization’s ability to learn faster than the competition.” This bootcamp is designed to combine Design Thinking with Lean A3 to create an experimental mindset of continuous experimentation and learning within your organization. Design thinking is a process of observing, uncovering and solving problems sometimes in an environment of uncertainty. In this bootcamp we examine how teams can uncover new opportunities and make decisions using existing data and utilise it intelligently towards an unknown future using a design thinking / lean process mix.
Why do so many good ideas and products fail?
Effective, customer-centric solutions hit the overlap between customer desirability, technical feasibility and business viability. If we don’t understand who the customer is or what their needs are, we can’t define the actual problem to be solved or create effective solutions that bring value to our customers.
Design thinking brings together what is desirable from a customer point of view with what is technologically feasible and economically viable. It can be applied to a wide range of design problems, from products or services to organisational strategy. It is a toolkit that;
Helps organisations rapidly innovate, experiment, validate and iterate concepts to create a continuously improving, learning environment
Allow people who are not designers to effectively apply creative tools in solving a wide range of problems