Symplicit Bootcamp

Your Mentors

Will Evans

Will Evans explores the convergence of practice and theory using Lean, Design Thinking, Theory of Constraints, and Service Design with global enterprises from NYC to Berlin to Singapore. He works with a select group of clients undergoing Lean and Agile transformations across the entire organisation. Will earned his Jonah® from AGI, and serves on the Board of Advisors for Rutgers CX (Customer Experience). Formerly, he was Design Thinker-In-Residence at NYU Stern.

Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he brought LeanUX, Lean and Kanban to large media, finance, and healthcare companies.

Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site, and UX Architect for travel search engine He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.

Will is passionate about coffee, so much so that he started his own brand of organic single-origin coffee beans. He Co-Founded and Co-Chaired the LeanUXNYC conference, Founded the AgileUX NYC conference, and was also the User Experience track chair for the Agile 2013/2014 conferences.

Rabbi Laila Haas

Rabbi Laila Haas serves as a rabbi at Temple Emanu-El, the largest Jewish Synagogue in Alabama. She is passionate about designing purposeful organisations, living with intention, and creating spaces of meaningful engagement. She is a master storyteller, teacher, manager, and coach. She speaks extensively on a range of topics including: the role of faith in society, intentional living, and discovering purpose and meaning in a world of uncertainty and instability.

In her role as a leader of a synagogue with over 700 families her key accomplishments included leading the transformation of a 135 year old organisation to become a mission-driven synagogue. To do this, she designed and facilitated workshops, think tank sessions, created a visioning coalition to re-imagine the synagogue of the future, and managed the transition to a team-based culture.

Laila received her Rabbinic Ordination from Hebrew Union College-Jewish Institute of Religion in 2011. She earned a Masters of Arts in Hebrew Letters from Hebrew Union College, as well as a Masters of Education Administration from Xavier University. She earned her Bachelors of Arts with honors, in Judaic Studies and Family and Human Services from The University of Miami. Laila is an alumna of Leadership Birmingham. She studied Leadership and Business Administration at Northwestern University’s Kellogg School of Management and High Performance Leadership at The University of Chicago Booth School of Business.

Jodie Moule

Jodie Moule is Co-founder & CEO of Symplicit, an 80 strong Australian based Customer Centred Design and Innovation consultancy. Despite starting life as an organisational psychologist, Jodie found her way into the technology world 20 years ago during the boom, where she has been working across a range of Customer Experience projects, both locally and internationally ever since. Some of her favourite jobs have been designing an in-car system for Holden, designing new uniforms for the Queensland Ambulance service, helping to reimagine banking and finance for iPad with ANZ; and today, she is helping to frame Customer Centred Design at the heart of the Design and Construction Process, working with Architects and Engineers as they imagine the new rail corridors that are to be delivered across South West Sydney.

In 2012 Jodie authored ‘Killer UX Design’, a practical guide to UX Methods, that also documented the creation of the Cook App. A start-up that Jodie founded on the side of Symplicit. Cook, an iPad app, was launched in 2013 and nominated by Apple as one of the best new apps for that year; it has been downloaded 1.5M times globally, and is still in the top 20 Apps for the cooking category, in more than 100 countries worldwide.

In 2015 Jodie sold Symplicit to DWS Group and now sits on the board of directors for DWS Group. This strategic acquisition was a move that has helped to expand Symplicit’s capability beyond customer centred design, research and strategy; into full service, end-to-end delivery of technology solutions.

Jodie currently divides her time between Sydney and Byron Bay - and not surprisingly - likes to cook! She also loves to jog, and hang out with her kids and dog, with any spare time that remains…!

Social Media Links for Jodie: @jodiemoule @thecookapp