Symplicit took Transport for NSW teams through a 2-week design process.
The teams began by exploring the problem space and identifying opportunities through interviews with transport experts and staff. We also explored the day-to-day experience of using public transport from the customers perspective with further interviews, group discussions and observational research. This led to identifying key customer segments and journeys.
The teams then moved into generating customer-centric solutions and co-creating concepts with an idea slam, sketching workshop and service design blueprint modelling. Each team then developed prototypes and conducted concept testing. Defining the product and customer value propositions.
The program culminated in a showcase of the solutions from the program to the transport experts and executive teams with the objective of choosing solutions to fund for future development.