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Behavioural research, digital product design, and technology.

Our history &
mission

Founded in 2003 by a psychologist and industrial designer, our mission is to understand human behaviour and design better outcomes for people, and the clients we represent.

For 20+ years we’ve partnered with Australia’s leading organisations to create meaningful experiences that help them stay ahead.

Trusted by Australia’s leading organisations

Isuzu Australia logo
ANZ logo
Government of South Australia logo
Commonwealth Bank
VIC logo
ACT Government logo
Virgin Australia logo
Australian Unity logo
NSW Government logo

Expertise

40

Cross-functional team of consultants.

3,500

Engagements delivered in past 10-years.

384,000

Consulting days delivered in past 10-years.

Our senior leadership

Symplicit’s leadership offer a diverse mix of expertise and capabilities, each with more than two decades experience in their respective fields. Our team are hands-on with every client engagement, ensuring practice and sector experience and quality outcomes for our clients.

Gerard Murphy

Gerard Murphy

Executive General Manager

Ben Kraal

Ben Kraal

Head of Research and Strategy

Leigh Barnett

Head of Product Design

Noha Salib

Noha Salib

Head of Organisational Change

Reece Dol

Reece Dol

Head of Operations

Keith Diamond

Keith Diamond

Head of Social Impact

Phil Webster

Phil Webster

Head of Implementation Services

Our values

Our values shape our culture and how we partner with the wider world.

Curious

We are curious about the world and how it works. We provide a bias-to-action through our insight, and we adopt a mindset of continuous improvement.

Courageous

We step out of our comfort zone and challenge the status quo. We lead by example, push against boundaries and strive to deliver excellence.

Collaborative

We recognise that our values and beliefs don’t always represent the views of others. We embrace diversity and practice empathy in every interaction.

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Want to deep-dive into our services or discuss an engagement?