Symplicit White Papers
The AI trust gap in customer experience.
New research reveals what your customers really think about AI communications. Are you rushing to implement AI in your customer service? Our groundbreaking research shows why you might want to slow down.
What you’ll discover.
This exclusive white paper uncovers critical insights about customer trust in AI-powered communications, including:
- Why customers consistently place more trust in human-created messages.
- The hidden costs of rapid AI adoption in customer service.
- Where AI excels and where it falls short in building customer relationships.
- Actionable strategies to balance AI efficiency with customer trust.
- A framework for implementing AI without sacrificing customer confidence.
Based on real data, not assumptions.
This isn’t just another opinion piece. Our research is backed by statistically significant data that challenges common assumptions about AI in customer experience. We investigated real customer responses to both AI and human-generated communications, controlling for all other factors.
Turn insights into action.
The white paper includes:
- Detailed analysis of trust factors in customer communications.
- Strategic recommendations for CX leaders.
- Implementation guidelines for balanced AI adoption.
- Risk assessment tools for AI deployment.
- Best practices for maintaining customer trust.
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About the author.
With over 20 years of experience in sociology and design strategy, Dr. Ben Kraal brings unique insight to the intersection of technology and human behaviour. As a leading voice in human-centred design, his research has helped organisations navigate digital transformation while maintaining meaningful human connections.
