Author Date Length2 min read Every week, another executive walks into a meeting with a single-minded mission: "We need an app." But what if that's the…
Ben Kraal12/03/2025
Author Date Length4 min read Imagine designing a product or service without considering the needs and perspectives of a significant portion of your target audience. That's…
Ben Kraal10/12/2024
Author Date Length3 min read "Hey, robot, what's the weather going to be today?" "It's 24 and sunny." The first time you try it, it feels…
Ben Kraal15/05/2024
Author Date Length4 min read “Both the public website and the application itself have really nice visual coherence, with a smart, calm colour palette, contemporary illustrations…
Ben Kraal04/10/2023
