Research How to turn observations into insights in customer research. Author Date Length5 min read In my previous post, we explored the difference between observations, themes and insights. We highlighted how insights are derived from observations…Kate Schie10/07/2025
Research Insights vs observations: What drives action? Author Date Length3 min read In our house, we love Moana - and now Moana 2. There’s a line from one of the newer songs, sung…Kate Schie22/05/2025