In the fast-paced landscape of design and digital services, reaching the 21-year mark is a significant milestone—one that Symplicit proudly celebrates in 2024. As we reflect on our journey, our commitment to innovation and human-centered design has been ingrained from the beginning.
Back in 2003, Symplicit was founded by a behavioural psychologist and an industrial designer. Starting in Melbourne, and then expanding to NSW and QLD, Symplicit emerged as one of the first consultancies in Australia dedicated to enhancing user experience through innovative and human-centred design.
In 2015, Symplicit reached another milestone by becoming part of the DWS Group. This move not only broadened our horizons but also provided access to valuable IT consulting and delivery skills. The cross-over between Symplicit's design expertise and DWS Group's IT capabilities enabled us to expand and deliver more value to many of Australia's best-known public and private entities, as well as local and state government agencies.
The year 2021 brought about another exciting chapter in the Symplicit journey as HCLTech acquired the DWS Group. This acquisition not only expanded our access to technology specialists but also forged global partnerships that enhanced our capabilities. Symplicit still operates within the DWS Group, working closely with HCLTech Digital Consulting division to provide digital strategy, design and delivery.
What started as a focus on user experience has evolved into a full-service design and digital consultancy. Understanding behaviour and rigorous design are still the core of what we do, and Symplicit now offers a broader range of services, including data analytics, change management, project management, and digital delivery. This means we can provide holistic design solutions that are informed by an inter-disciplinary approach and deliver more value for organisations and people.
We finished our twentieth year on a high with four Good Design Awards and we take pride in these achievements with our clients and also in our role as mentors and leaders in the design and digital space. Nurturing the next generation of design and digital leaders is ingrained in our values and we believe in not just evolving with the industry but shaping its future.
The journey to our next milestone will bring new challenges and opportunities, and Symplicit is committed to continue driving innovative design and digital experiences where the end-user is at the heart of every solution. Thank you to everyone who has been involved in the journey so far. We can’t wait to see what the next decade years bring and look forward to this next chapter!
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Acknowledgement of Country
Symplicit acknowledges Aboriginal and Torres Strait Islander people as the Traditional Custodians of where we live and work. We acknowledge their continuing connections to land, place, water, and community and pay our respects to Elders past and present, recognising their strength, diversity, resilience, and deep connections to Country.
Our studios sit on the Country of the Gadigal People of Sydney, the Wurundjeri People of Melbourne, the Turrbal People of Brisbane, and the Kaurna People of Adelaide.
WiradjuriShakiya. (2021). Gurudhanny's Journey. [Acrylic on Canvas]. HCL Australia.
Used with the written permission of the artist.
